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Conversion Goal Tracking in Google Analytics

Conversion Goal

A desired page or action that is defined as being more valuable than a standard page view.

A Simple Example

Screen shot of the Goals sections in Google Analytics.

Set up the path to a goal.

Screen shot of the Goals sections in Google Analytics.

Conversion Tracking Report

Screen shot of the Goal Conversion Report in Google Analytics.

What if you want to track a form that doesn't redirect to a new URL?

Tracking Virtual Pageviews

// When someone clicks or tabs to the next form element,
// we record they've completed a step.                                                             
$('.new-group-reg').live('blur', function ()                                                                                                             
{                                                                                                                                                        
	if ($(this).val() != '')                                                                                                                             
    {                                                                                                                                                    
        pageview_string = '/groups/reg-tracking/new/' + $(this).attr('id');                                                                              
                                                                                                                                                             
        // Push the data to GA.                                                                                                                          
        _gaq.push(['_trackPageview', pageview_string]);                                                                                                  
    }                                                                                                                                                    
});

Define Steps

Screen shot of defining goal URL in Google Analytics.

Define Steps

Screen shot of defining goal steps in Google Analytics.

Set Up Filter To Prevent Pageview Inflation

Screen shot of setting up a profile filter in Google Analytics.

Set Up New Profile

Screen shot of setting up a new profile in Google Analytics.

Set Up Include Filter

Screen shot of setting up a new profile in Google Analytics.

Goal Flow Report

Sample of Goal Flow Report in Google Analytics.